ENTERPRISE FUNCTION - Core Operations

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Description	EN: The  Core Operations domain is in charge of processes, systems, data, technology, policies, risks, and associated capabilities that directly contribute to the day-to-day operations involved in delivering goods and services to customers. They are responsible for producing, selling, and maintaining customer satisfaction. FR: Le domaine des  Fonctions opérationnelles a en charge les processus, systèmes, données, technologies, politiques, risques et capacités associées qui contribuent directement aux activités quotidiennes de production de biens et services pour les clients. Il est responsable de la fabrication/production, de la commercialisation et du maintien de la satisfaction client.
Name (FR)	Fonctions opérationnelles
Parents	Enterprise Operational Activities (from:   Enterprise Operations)
Packaging Library	Enterprise Operations

TREE VIEW

•    Core Operations

  The  Core Operations domain is in charge of processes, systems, data, technology, policies, risks, and associated capabilities that directly contribute to the day-to-day operations involved in delivering goods and services to customers. They are responsible for producing, selling, and maintaining customer satisfaction.

  •    Operational Marketing Services

    The  Operational Marketing Services map groups together all operational marketing capabilities handled by Core Operations.

    •    Advertising

      Involves creating and executing promotional strategies to boost brand awareness, engage audiences, and drive business growth. It combines digital and traditional media, utilizing targeted approaches and creative campaigns to ensure consistent communication, optimize resources, measure outcomes, and align with business goals while strengthening brand positioning.

      •    Campaign Management

        Manages the entire lifecycle of marketing campaigns, from planning and execution to performance analysis. It ensures message consistency, optimal use of resources, and effective tracking of outcomes, enabling businesses to engage audiences, achieve marketing objectives, and refine future efforts.

      •    Digital Advertising

        Involves creating, managing, and optimizing online ads across digital platforms like social media, search engines, and websites. It uses targeted placements, data analytics, and engaging formats (e.g., display, video ads) to maximize audience reach, improve engagement rates, and deliver measurable outcomes that contribute to business growth.

      •    Traditional Advertising

        Promotes products and services through established offline mediums, including print, TV, radio, and outdoor signage. It combines creative storytelling with strategic placement to build brand awareness, foster trust, and connect with diverse audiences in both local and broad market segments.

    •    Communication & Messaging

      Focuses on creating and delivering brand messages through various communication channels to engage target audiences. It aims to foster positive relationships, enhance brand visibility, and maintain clear, consistent messaging to strengthen brand identity, build trust, and facilitate interaction with the audience across multiple platforms.

      •    Community Management

        Engages with and nurtures a brand's online community by facilitating conversations, responding to queries, and addressing feedback. The focus is on building strong, loyal customer relationships, enhancing brand advocacy, and ensuring the community actively participates in brand discussions.

      •    Content Production

        Involves creating a wide range of content, including blogs, videos, infographics, podcasts, and whitepapers, tailored to various channels and audiences. This content is designed to inform, engage, and inspire, while effectively communicating brand messages. It aligns with broader marketing goals to drive audience interaction and support business objectives.

      •    Public Relations

        Managing the enterprise’s image and relationships with external audiences. It includes media outreach, distributing press releases, engaging with analysts, and addressing public crises. The purpose is to ensure positive visibility and protect the company’s reputation through strategic communications and relationship-building efforts.

      •    Social Marketing

        Leverages influencers, social listening, and brand ambassadors to enhance brand visibility and foster engagement on social media platforms. The goal is to optimize interactions with the audience, strengthen brand loyalty, and cultivate a community around the brand, ensuring genuine connections with target markets.
        

    •    Events & Tradeshows

      Involves organizing and participating in events and trade shows that connect businesses with potential clients, partners, and industry professionals. These events focus on showcasing products, services, and innovations, while building relationships, enhancing brand visibility, and fostering customer loyalty within the targeted market.

      •    Customer Company Events

        Involves organizing events that directly engage customers and showcase a company's products, services, or innovations. These events provide opportunities for networking, relationship-building, and feedback collection, helping to strengthen customer loyalty and enhance the company's visibility in a specific market segment.

      •    Product Launch

        Encompasses the end-to-end workflow of launching new products or services, including planning, scheduling launches, coordinating with development and sales teams, and executing marketing campaigns. Its goal is to ensure successful market entry, maximize customer impact, and drive revenue growth.
        

      •    Tradeshows

        Focuses on participating in or organizing trade exhibitions where businesses showcase their products or services to a large audience, including potential customers, partners, and industry professionals. Tradeshows provide an opportunity for lead generation, networking, market research, and brand positioning within the industry.

    •    Lead Generation

      Focuses on identifying and engaging potential customers, guiding them from initial contact to becoming qualified prospects. By utilizing targeted outreach strategies, this capability nurtures leads through stages of awareness and interest, creating a seamless transition into the sales pipeline for further engagement and conversion.

      •    Funnel Management

        Involves managing and optimizing the customer journey through various stages of the sales funnel. This includes tracking leads, nurturing them, and ensuring that they progress through awareness, interest, consideration, and conversion phases to maximize sales opportunities.

      •    Outbound Prospection

        Focuses on proactively reaching out to potential leads at the beginning of the sales cycle. Sales Development Representatives take charge of creating and executing prospecting sequences, such as cold calls, emails, and social outreach, to uncover new business opportunities and generate qualified leads for the sales team.

  •    Production & Exploitation Services

    The  Production & Exploitation Services map groups together all production capabilities handled by Core Operations.

    •    Maintenance and Reliability

      Maintains equipment and facilities to minimize downtime and maximize operational efficiency, ensuring continuous production through preventive maintenance, inspections, and repairs. This capability implements reliability-centered strategies to optimize asset performance, reduce costs, and extend equipment lifespan, supporting uninterrupted production and meeting business objectives effectively.

      •    Corrective Maintenance

        Focuses on diagnosing and repairing equipment or systems after a failure or malfunction occurs. This process restores assets to their operational condition promptly, minimizing downtime and reducing the negative impact on production. The goal is to maintain a high level of operational continuity despite failures.

      •    Preventive Maintenance

        Involves performing scheduled maintenance tasks to prevent equipment breakdowns and ensure the reliability of systems. By regularly checking and servicing assets, it reduces the occurrence of failures, increases asset longevity, and helps in maintaining consistent operations without unexpected downtime.
        

      •    Reliability-Centered Maintenance

        Focuses on optimizing maintenance efforts for critical assets, improving the overall reliability of systems. By assessing the importance of each asset and prioritizing resources where necessary, it enhances asset performance, reduces unexpected failures, and ensures operational efficiency.
        

    •    Production Planning and Scheduling

      Develops schedules and plans to optimize production efficiency, resource utilization, and meet demand forecasts. This capability orchestrates the sequencing of manufacturing activities, aligning production timelines with market needs and operational capacities. It integrates data from demand forecasts and inventory levels to facilitate proactive decision-making, ensuring timely delivery and cost-effective production processes.

      •    Capacity Planning

        Assesses and plans production capacity to align with demand forecasts, ensuring optimal utilization of resources such as equipment and labor. This capability integrates data-driven analysis and forecasting techniques to anticipate production needs accurately. It enables proactive adjustments to production schedules and resource allocation, supporting efficient operations and timely delivery of products.

      •    Job Sequencing

        Determines the optimal order for production tasks to streamline workflows, reduce lead times, and minimize setup costs. By prioritizing tasks based on resource availability and production needs, this capability aims to maximize productivity while ensuring that critical tasks are completed on time and within budget.
        

      •    Load Balancing

        Distributes production tasks effectively across available work centers and shifts, ensuring an even workload. By monitoring work center performance and adjusting task assignments, load balancing helps to avoid bottlenecks, optimize machine utilization, and maintain continuous operations without delays or capacity overload.

      •    Production Scheduling

        Develops a detailed and realistic production schedule that aligns with demand forecasts, raw material availability, and manufacturing capacity. This ensures that the production plan can meet customer demand while optimizing the use of resources and minimizing delays, backlogs, and excess inventory.

      •    Resource Allocation and Monitoring

        Assigns and monitors necessary resources, including personnel, machinery, and materials, for production tasks. This capability ensures that resources are available when needed, tracked for efficient use, and can be adjusted as needed to optimize performance, prevent delays, and meet production targets without overburdening staff or equipment.
        

  •    Sales & Distribution Services

    The  Sales & Distribution Services map groups together all sales and distribution capabilities handled by Core Operations.

    •    Customer Acquisition

      Involves managing the full cycle of acquiring new customers, starting with prospecting and progressing through to closing sales. It encompasses strategic efforts to identify potential customers (prospects) through detailed market analysis and targeted outreach. This capability includes nurturing leads through personalized interactions and effective sales tactics, with the specific goal of converting prospects into paying customers.

      •    Sales Enablement

        Empowers sales teams with the tools, training, and resources needed to engage effectively with customers and close deals. By providing access to relevant content, training programs, and sales support tools, this capability enables sales representatives to deliver compelling pitches, address customer needs, and navigate the sales process confidently. It fosters collaboration, knowledge sharing, and continuous learning, resulting in improved sales performance, higher conversion rates, and enhanced customer satisfaction, ultimately driving revenue growth and market success.

      •    Sales Pipeline Management

        Serves as a tool for qualifying prospects and assessing their maturity by systematically tracking and nurturing leads through various stages of the sales process. This capability ensures efficient conversion from initial contact to final sale, optimizing resource allocation and enhancing sales forecasting accuracy.

    •    Customer Management

      Involves managing and coordinating activities related to acquiring, retaining, and satisfying customers throughout their lifecycle. It aims to ensure a seamless and efficient process from customer acquisition to retention, enhancing customer satisfaction and loyalty. The primary objective is to build long-term relationships, maximize customer value, and drive business growth.

      •    Customer Assistance

        Addresses the provision of assistance, information, and support to customers to enhance their experience and effectively resolve issues or inquiries. Its purpose is to ensure customers receive timely and effective responses, aiming to maintain satisfaction and loyalty. The objective is to optimize customer interactions by delivering high-quality service, thereby improving retention and fostering positive customer relationships that contribute to business success and reputation.

      •    Customer Claims

        Manages customer claims related to product returns, warranty claims, refunds, or other service-related issues. This includes evaluating the legitimacy of claims, processing them in a timely manner, and ensuring resolutions are fair. The aim is to maintain customer trust, improve satisfaction, and ensure that the process adheres to company policies while minimizing operational disruptions.

      •    Customer Onboarding

        Encompasses all activities and processes necessary to introduce and integrate new customers into an enterprise's products, services, and systems, ensuring a smooth transition with necessary knowledge and tools. The goal is to enhance satisfaction, retention, and build strong, long-term customer relationships by delivering a positive initial experience.

      •    Customer Relationship Management

        Encompasses the overall strategy and activities for building, nurturing, and maintaining relationships with customers throughout their lifecycle. It focuses on understanding customer needs, enhancing interactions, and optimizing satisfaction and loyalty. The goal is to foster enduring customer relationships by providing personalized experiences and value-added services, driving long-term profitability and business growth through enhanced retention and advocacy.

    •    Customer Portfolio Management

      Involves strategically categorizing customers based on their specific characteristics across segments, product types, purchasing behavior, and geographic locations. This capability enables tailored strategies in customer and prospect engagement, ensuring the right products are offered to the right segments in their preferred locations. By aligning these dimensions, enterprises can optimize sales efforts, enhance customer satisfaction, and foster long-term loyalty through personalized service and targeted marketing initiatives.

      •    Channel Coordination

        Orchestrates sales operations across various channels, ensuring consistent brand representation and seamless customer experiences. It involves strategic planning, coordination, and optimization of sales activities across direct sales, distributors, retailers, and online platforms. By aligning marketing efforts and optimizing distribution logistics, it maximizes market penetration, sales opportunities, and long-term growth.

      •    Customer Exit

        Manages the steps involved in customer disengagement, handling customer departures, contract terminations, or subscription cancellations. The aim is to ensure a smooth exit experience, assess reasons for leaving, and identify opportunities for retention or improvement.

      •    Customer Portfolio Analysis and Optimization

        Focuses on analyzing the overall customer portfolio to identify profitable segments, product preferences, and geographic trends. It involves assessing the profitability and growth potential of different customer segments and adjusting the portfolio mix to maximize revenue and customer lifetime value. By optimizing the portfolio, enterprises can allocate resources more effectively and enhance overall business performance.

      •    Customer Segmentation and Classification

        Categorizes customers based on characteristics such as demographics, buying behavior, or preferences. This enables the creation of tailored marketing strategies, better resource allocation, and improved customer engagement by aligning services to each segment's needs.

      •    Sales Forecasting and Planning

        Encompasses analyzing historical data, market trends, and customer behavior to predict future sales accurately and allocate resources efficiently. By forecasting demand, identifying sales opportunities, and aligning strategies with business goals, this capability facilitates proactive decision-making and goal setting, ensuring sales targets are met and resources are utilized effectively to drive revenue growth and market competitiveness.

      •    Territory Management

        Involves allocating sales territories, assigning sales representatives, and coordinating sales activities within each territory to maximize coverage and efficiency. By strategically segmenting markets, assigning resources effectively, and optimizing territory boundaries, this capability ensures equitable distribution of sales efforts, enhances customer coverage, and increases sales productivity, leading to improved sales performance and market penetration.

    •    Order Management

      Involves efficiently handling the receipt, processing, and fulfillment of customer orders, ensuring timely delivery and customer satisfaction. This capability streamlines order processing workflows, integrates with inventory systems to check stock availability, and automates order tracking to enhance overall sales performance and improve the customer experience.

      •    Inventory Allocation

        Ensures the efficient allocation of inventory for orders, balancing stock levels with demand. This approach optimizes product availability and minimizes stockouts or overstocking by leveraging real-time data and predictive analytics to align inventory with customer demand.

      •    Order Processing

        Manages the end-to-end order lifecycle, from order entry to validation and confirmation. It ensures timely and accurate processing to meet customer needs, integrating automation and error-checking systems for seamless order completion and enhanced customer satisfaction.

      •    Shipping and Delivery Coordination

        Oversees logistics for timely and accurate delivery, coordinating with carriers and tracking shipments to ensure customer satisfaction. It aims to optimize delivery efficiency, reduce delays, and provide real-time tracking updates to customers for transparency and better service.

  •    Supply Chain Services

     Supply Chain Services provides planning, coordinatiion, and management of the flow of goods, information, and finances from raw material sourcing to product delivery to the end customer, offerted by the Supply Chain function.

    •    Inventory Management (*)

      Focuses on efficient control, tracking, and optimization of inventory levels. It involves maintaining optimal stock levels, accurate tracking, forecasting demand, and ensuring effective storage and retrieval. By balancing lead times, order quantities, and demand fluctuations, it reduces costs, prevents stockouts or overstocking, and ensures timely order fulfillment.
      

      •    Inventory Optimization

        Focuses on maintaining optimal stock levels by balancing factors such as lead times, order quantities, and demand fluctuations. It integrates with accounting systems to provide analysis of costs, inventory turnover, and profitability. This helps avoid overstocking and stockouts while maintaining efficient operations and cost control.
        

      •    Inventory Planning

        Involves analyzing historical data, forecasting future demand, and aligning inventory levels accordingly. The goal is to ensure sufficient stock availability while minimizing excess inventory and related holding costs. Accurate planning supports operational efficiency, timely production schedules, and cost reduction.
        

      •    Stock Keeping

        Involves systematically tracking and recording all movements of inventory, including stock levels, locations, and movements across various storage points within the enterprise. This ensures real-time visibility into inventory status, reduces errors, prevents stock discrepancies, and enhances decision-making with reliable data.

      •    Warehouse Management

        Manages the efficient storage, retrieval, picking, packing, and shipping of inventory within warehouse operations. It ensures that warehouses are optimized for space, labor efficiency, and quick order fulfillment. This capability helps reduce operational delays, improve order accuracy, and meet customer demands promptly.
        

    •    Vendor Management (*)

      Focuses on managing relationships with external vendors. This capability involves selecting vendors, negotiating contracts, and monitoring performance to ensure adherence to standards. Effective vendor management helps enterprises achieve better terms, maintain high-quality products or services, and optimize their supply chain processes. Therefore, it is essential for enhancing procurement efficiency and ensuring the reliability of the supply chain.

      •    Collaborative Innovation and Value Creation

        Fosters joint ideation and creativity between vendors and the enterprise. It expands beyond internal resources, tapping into external expertise to generate new ideas. This capability aims to foster a culture of innovation and enhance the enterprise's value proposition. By collaborating with vendors, enterprises can leverage diverse perspectives and drive innovation across the value chain.

      •    Vendor Analysis  and Optimization

        Assesses and optimizes supplier performance by analyzing key metrics such as cost efficiency, delivery timeliness, and product quality. The goal is to strengthen supplier relationships, negotiate better terms, and reduce risks. This capability enhances supply chain reliability, improves sourcing decisions, and ensures long-term sustainability of vendor partnerships for overall operational efficiency.
        

      •    Vendor Exit

        Manages the formulation and implementation of strategies for exiting or transitioning from vendor relationships, ensuring a seamless process. This involves meticulous planning and execution to minimize disruptions, uphold operational continuity, and safeguard enterprise's interests during the transition phase.

      •    Vendor Risk Assessment and Mitigation

        Evaluates and addresses potential risks associated with vendor relationships to minimize adverse impacts on enterprise operations. This capability entails assessing vendor performance, financial stability, and operational resilience to identify and mitigate risks effectively. Risk Assessment and Mitigation aim to enhance decision-making, protect enterprise interests, and foster sustainable vendor partnerships.

      •    Vendor Selection and Contracting

        Involves identifying, evaluating, and selecting vendors based on criteria such as quality, cost, reliability, and alignment with enterprise needs. It also includes negotiating terms, ensuring compliance with contractual obligations, and fostering strong supplier relationships to secure necessary goods and services efficiently and effectively.

MAP VIEW