BUSINESS CAPABILITY - Campaign Management
| Description | EN: Manages the entire lifecycle of marketing campaigns, from planning and execution to performance analysis. It ensures message consistency, optimal use of resources, and effective tracking of outcomes, enabling businesses to engage audiences, achieve marketing objectives, and refine future efforts. FR: Gère l'ensemble du cycle de vie des campagnes marketing, de la planification et de l'exécution à l'analyse des performances. Assure la cohérence des messages, une utilisation optimale des ressources, et un suivi efficace des résultats, permettant aux entreprises d'engager le public, d'atteindre les objectifs marketing et de perfectionner les efforts futurs. |
|---|---|
| Name (FR) | Gestion de campagne |
| Parent Capabilities | 
Advertising (from: 
Enterprise Operations) |
| Parent Maps | 
Operational Marketing Services (from:
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |