BUSINESS CAPABILITY - Customer Acquisition
| Description | EN: Involves managing the full cycle of acquiring new customers, starting with prospecting and progressing through to closing sales. It encompasses strategic efforts to identify potential customers (prospects) through detailed market analysis and targeted outreach. This capability includes nurturing leads through personalized interactions and effective sales tactics, with the specific goal of converting prospects into paying customers. FR: Implique la gestion complète du cycle d'acquisition de nouveaux clients, commençant par la prospection et progressant jusqu'à la conclusion des ventes. Cela englobe des efforts stratégiques pour identifier les clients potentiels à travers une analyse détaillée du marché et des actions ciblées. Cette capacité inclut le développement des prospects à travers des interactions personnalisées et des tactiques de vente efficaces, dans le but spécifique de convertir les prospects en clients payants. |
|---|---|
| Name (FR) | Acquisition de clients |
| Classifying categories | 
Sales & Distribution |
| Parent Maps | 
Sales & Distribution Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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Customer AcquisitionInvolves managing the full cycle of acquiring new customers, starting with prospecting and progressing through to closing sales. It encompasses strategic efforts to identify potential customers (prospects) through detailed market analysis and targeted outreach. This capability includes nurturing leads through personalized interactions and effective sales tactics, with the specific goal of converting prospects into paying customers.
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Sales Enablement
Empowers sales teams with the tools, training, and resources needed to engage effectively with customers and close deals. By providing access to relevant content, training programs, and sales support tools, this capability enables sales representatives to deliver compelling pitches, address customer needs, and navigate the sales process confidently. It fosters collaboration, knowledge sharing, and continuous learning, resulting in improved sales performance, higher conversion rates, and enhanced customer satisfaction, ultimately driving revenue growth and market success.
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Sales Pipeline Management
Serves as a tool for qualifying prospects and assessing their maturity by systematically tracking and nurturing leads through various stages of the sales process. This capability ensures efficient conversion from initial contact to final sale, optimizing resource allocation and enhancing sales forecasting accuracy.
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