BUSINESS CAPABILITY - Community Management
| Description | EN: Engages with and nurtures a brand's online community by facilitating conversations, responding to queries, and addressing feedback. The focus is on building strong, loyal customer relationships, enhancing brand advocacy, and ensuring the community actively participates in brand discussions. FR: Engage et entretient la communauté en ligne d'une marque en facilitant les conversations, répondant aux questions et traitant les retours. L'objectif est de construire des relations solides et fidèles avec les clients, de renforcer la défense de la marque et de garantir une participation active à ses discussions. |
|---|---|
| Name (FR) | Gestion de communauté |
| Parent Capabilities | 
Communication & Messaging (from: 
Enterprise Operations) |
| Parent Maps | 
Operational Marketing Services (from:
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |