BUSINESS CAPABILITY - Events & Tradeshows
| Description | EN: Involves organizing and participating in events and trade shows that connect businesses with potential clients, partners, and industry professionals. These events focus on showcasing products, services, and innovations, while building relationships, enhancing brand visibility, and fostering customer loyalty within the targeted market. FR: Implique l'organisation et la participation à des événements et des salons professionnels qui mettent en relation les entreprises avec des clients potentiels, des partenaires et des professionnels du secteur. Ces événements sont axés sur la présentation de produits, services et innovations, tout en favorisant la construction de relations, l'amélioration de la visibilité de la marque et le renforcement de la fidélité des clients au sein du marché ciblé. |
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| Name (FR) | Événements et Salons Professionnels |
| Classifying categories | 
Operational Marketing |
| Parent Maps | 
Operational Marketing Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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Events & TradeshowsInvolves organizing and participating in events and trade shows that connect businesses with potential clients, partners, and industry professionals. These events focus on showcasing products, services, and innovations, while building relationships, enhancing brand visibility, and fostering customer loyalty within the targeted market.
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Customer Company Events
Involves organizing events that directly engage customers and showcase a company's products, services, or innovations. These events provide opportunities for networking, relationship-building, and feedback collection, helping to strengthen customer loyalty and enhance the company's visibility in a specific market segment.
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Product Launch
Encompasses the end-to-end workflow of launching new products or services, including planning, scheduling launches, coordinating with development and sales teams, and executing marketing campaigns. Its goal is to ensure successful market entry, maximize customer impact, and drive revenue growth.
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Tradeshows
Focuses on participating in or organizing trade exhibitions where businesses showcase their products or services to a large audience, including potential customers, partners, and industry professionals. Tradeshows provide an opportunity for lead generation, networking, market research, and brand positioning within the industry.
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