BUSINESS CAPABILITY - Communication & Messaging
| Description | EN: Focuses on creating and delivering brand messages through various communication channels to engage target audiences. It aims to foster positive relationships, enhance brand visibility, and maintain clear, consistent messaging to strengthen brand identity, build trust, and facilitate interaction with the audience across multiple platforms. FR: Se concentre sur la création et la diffusion de messages de marque à travers divers canaux de communication pour engager les audiences cibles. L'objectif est de favoriser des relations positives, d'améliorer la visibilité de la marque et de maintenir une communication claire et cohérente afin de renforcer l'identité de la marque, de bâtir la confiance et de faciliter l'interaction avec le public sur plusieurs plateformes. |
|---|---|
| Name (FR) | Communication et messages |
| Classifying categories | 
Operational Marketing |
| Parent Maps | 
Operational Marketing Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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Communication & MessagingFocuses on creating and delivering brand messages through various communication channels to engage target audiences. It aims to foster positive relationships, enhance brand visibility, and maintain clear, consistent messaging to strengthen brand identity, build trust, and facilitate interaction with the audience across multiple platforms.
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Community Management
Engages with and nurtures a brand's online community by facilitating conversations, responding to queries, and addressing feedback. The focus is on building strong, loyal customer relationships, enhancing brand advocacy, and ensuring the community actively participates in brand discussions.
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Content Production
Involves creating a wide range of content, including blogs, videos, infographics, podcasts, and whitepapers, tailored to various channels and audiences. This content is designed to inform, engage, and inspire, while effectively communicating brand messages. It aligns with broader marketing goals to drive audience interaction and support business objectives.
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Public Relations
Managing the enterprise’s image and relationships with external audiences. It includes media outreach, distributing press releases, engaging with analysts, and addressing public crises. The purpose is to ensure positive visibility and protect the company’s reputation through strategic communications and relationship-building efforts.
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Social Marketing
Leverages influencers, social listening, and brand ambassadors to enhance brand visibility and foster engagement on social media platforms. The goal is to optimize interactions with the audience, strengthen brand loyalty, and cultivate a community around the brand, ensuring genuine connections with target markets.
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