ENTERPRISE FUNCTION - Life Insurance Operations
| Description | EN: Life Insurance Operations manages the full policy and claims lifecycle to ensure efficient servicing, timely benefits delivery, and sustained customer trust in life protection offerings. FR: Les Opérations de l'assurance vie gèrent l’ensemble du cycle de vie des polices et des sinistres afin d’assurer un service efficace, le versement rapide des prestations et le maintien de la confiance des assurés dans les solutions de protection vie. |
|---|---|
| Name (FR) | Opérations de l'assurance vie |
| Parents | 
Operational Marketing (from: 
Enterprise Operations)
Distribution & Subscription (from:
Insurance)
Life Insurance Underwriting (from:
Insurance) |
| Packaging Library |
Insurance |
TREE VIEW
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Life Insurance Operations Life Insurance Operations manages the full policy and claims lifecycle to ensure efficient servicing, timely benefits delivery, and sustained customer trust in life protection offerings.
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Distribution & Underwriting Services (*)
Distribution & Underwriting Services encompass all specific capabilities related to evaluating and negotiating reinsurance terms, managing portfolio balance, establishing and monitoring technical reserves, as well as providing services to ceding insurers.
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Agent Network Selection & Engagement
Identify, select, and support insurance agents in their distribution activities, ensuring their integration, compliance, commercial performance, and growth within the network.
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Broker Network Sourcing & Engagement
Register, manage, and support partner brokers, ensuring their compliance, developing business relationships, and monitoring the performance of insurance product distribution.
-
Portfolio Balance Management
Involves analyzing and adjusting the composition of the insurance portfolio to ensure a balanced distribution of risks and optimal profitability. It aims to maintain balance between products, segments, and geographical areas while ensuring the profitability and solvency of the insurer. This includes detecting imbalances, adjusting commercial strategies, and monitoring key performance indicators
-
Underwriting
Involves defining and applying underwriting rules for insurance contracts, ensuring they meet risk and compliance requirements. It adapts offers based on client needs and oversees underwriting delegations to ensure alignment with the insurer's strategies and criteria.
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Life Insurance Claims Services
Life Insurance Claims Services group all specific capabilities related to fraud detection, recovery, complaints handling, and the fair settlement of life insurance claims.
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Complaints Handling & Monitoring (*)
Involves tracking and updating claims while ensuring clear communication with the insured. The goal is to resolve claims promptly and transparently, ensuring customer satisfaction.
-
Fraud Prevention (*)
Aims to detect and prevent fraud by analyzing claims and verifying information. The service includes using detection tools to identify irregularities. The expected result is to reduce fraud-related losses, maintaining process integrity.
-
Life Insurance Claims Settlement
Enables the finalization of indemnity payments after claim assessment and validation of amounts owed. The service includes communication with the insured and execution of payments. The expected result is to effectively close claims files with prompt and contract-compliant payments.
-
Death and Disability Benefits
Involves paying death benefits and disability claims according to contractual terms. This includes verifying the required documents and executing payments. The expected result is a timely and compliant payout in accordance with the policy conditions.
-
Estate and Tax Administration
Supports beneficiaries in the transfer of capital, ensuring legal and tax compliance of the payments. This includes preparing and verifying the necessary documents. The expected result is a smooth and compliant transfer process aligned with tax and legal standards.
-
Policy Surrenders and Cash Values
Handles partial or full surrender requests and calculates the available amounts after any applicable penalties.
-
Recovery & Subrogation (*)
Involves recovering amounts owed from third parties responsible for claims, such as other insurers. The service includes analyzing recovery opportunities and necessary legal steps. The expected result is to recover owed funds, thus reducing the insurer's claim costs.
-
Life Insurance Policy Services
Life Insurance Policy Services group all specific capabilities related to the administration and monitoring of life insurance policies and the management of insured portfolios.
-
Insured Portfolio Management (*)
Analyze, monitor, and optimize insured portfolios to ensure a balance between profitability and risk exposure.
-
Insurance Product Profitability
Assess the financial performance of insurance products by analyzing loss ratios and technical margins.
-
Monitoring of Solvency Reserves
Involves monitoring and adjusting technical reserves to ensure the insurer’s ability to meet future obligations in compliance with regulatory requirements.
-
Life Insurance Policy Administration & Monitoring
Oversee and coordinate all actions related to the lifecycle of insurance contracts, from implementation to renewal, ensuring regulatory compliance, policyholder satisfaction, and continuous alignment between coverage, risks, and client expectations.
-
Contractual Rights Administration (*)
Encompasses all operational activities aimed at managing, monitoring, and updating the rights and obligations of stakeholders (insurer, policyholder, beneficiaries) throughout the life of the contract.
-
Investment Fund Administration & Monitoring
Manages life insurance policy assets through flexible multi-support arbitrages, continuously monitors each fund's performance, clearly communicates on asset valuation and fees, while maintaining the optimal balance between euro funds and unit-linked investments in line with the policyholder’s strategy.
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Operational Marketing Services (*)
The Operational Marketing Services map groups together all operational marketing capabilities handled by Core Operations.
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Advertising
Involves creating and executing promotional strategies to boost brand awareness, engage audiences, and drive business growth. It combines digital and traditional media, utilizing targeted approaches and creative campaigns to ensure consistent communication, optimize resources, measure outcomes, and align with business goals while strengthening brand positioning.
-
Campaign Management
Manages the entire lifecycle of marketing campaigns, from planning and execution to performance analysis. It ensures message consistency, optimal use of resources, and effective tracking of outcomes, enabling businesses to engage audiences, achieve marketing objectives, and refine future efforts.
-
Digital Advertising
Involves creating, managing, and optimizing online ads across digital platforms like social media, search engines, and websites. It uses targeted placements, data analytics, and engaging formats (e.g., display, video ads) to maximize audience reach, improve engagement rates, and deliver measurable outcomes that contribute to business growth.
-
Traditional Advertising
Promotes products and services through established offline mediums, including print, TV, radio, and outdoor signage. It combines creative storytelling with strategic placement to build brand awareness, foster trust, and connect with diverse audiences in both local and broad market segments.
-
Communication & Messaging
Focuses on creating and delivering brand messages through various communication channels to engage target audiences. It aims to foster positive relationships, enhance brand visibility, and maintain clear, consistent messaging to strengthen brand identity, build trust, and facilitate interaction with the audience across multiple platforms.
-
Community Management
Engages with and nurtures a brand's online community by facilitating conversations, responding to queries, and addressing feedback. The focus is on building strong, loyal customer relationships, enhancing brand advocacy, and ensuring the community actively participates in brand discussions.
-
Content Production
Involves creating a wide range of content, including blogs, videos, infographics, podcasts, and whitepapers, tailored to various channels and audiences. This content is designed to inform, engage, and inspire, while effectively communicating brand messages. It aligns with broader marketing goals to drive audience interaction and support business objectives.
-
Public Relations
Managing the enterprise’s image and relationships with external audiences. It includes media outreach, distributing press releases, engaging with analysts, and addressing public crises. The purpose is to ensure positive visibility and protect the company’s reputation through strategic communications and relationship-building efforts.
-
Social Marketing
Leverages influencers, social listening, and brand ambassadors to enhance brand visibility and foster engagement on social media platforms. The goal is to optimize interactions with the audience, strengthen brand loyalty, and cultivate a community around the brand, ensuring genuine connections with target markets.
-
Events & Tradeshows
Involves organizing and participating in events and trade shows that connect businesses with potential clients, partners, and industry professionals. These events focus on showcasing products, services, and innovations, while building relationships, enhancing brand visibility, and fostering customer loyalty within the targeted market.
-
Customer Company Events
Involves organizing events that directly engage customers and showcase a company's products, services, or innovations. These events provide opportunities for networking, relationship-building, and feedback collection, helping to strengthen customer loyalty and enhance the company's visibility in a specific market segment.
-
Product Launch
Encompasses the end-to-end workflow of launching new products or services, including planning, scheduling launches, coordinating with development and sales teams, and executing marketing campaigns. Its goal is to ensure successful market entry, maximize customer impact, and drive revenue growth.
-
Tradeshows
Focuses on participating in or organizing trade exhibitions where businesses showcase their products or services to a large audience, including potential customers, partners, and industry professionals. Tradeshows provide an opportunity for lead generation, networking, market research, and brand positioning within the industry.
-
Lead Generation
Focuses on identifying and engaging potential customers, guiding them from initial contact to becoming qualified prospects. By utilizing targeted outreach strategies, this capability nurtures leads through stages of awareness and interest, creating a seamless transition into the sales pipeline for further engagement and conversion.
-
Funnel Management
Involves managing and optimizing the customer journey through various stages of the sales funnel. This includes tracking leads, nurturing them, and ensuring that they progress through awareness, interest, consideration, and conversion phases to maximize sales opportunities.
-
Outbound Prospection
Focuses on proactively reaching out to potential leads at the beginning of the sales cycle. Sales Development Representatives take charge of creating and executing prospecting sequences, such as cold calls, emails, and social outreach, to uncover new business opportunities and generate qualified leads for the sales team.
MAP VIEW
Life Insurance Operations Life Insurance Operations manages the full policy and claims lifecycle to ensure efficient servicing, timely benefits delivery, and sustained customer trust in life protection offerings.
-
Distribution & Underwriting Services (*)
Distribution & Underwriting Services encompass all specific capabilities related to evaluating and negotiating reinsurance terms, managing portfolio balance, establishing and monitoring technical reserves, as well as providing services to ceding insurers.
-
Agent Network Selection & Engagement
Identify, select, and support insurance agents in their distribution activities, ensuring their integration, compliance, commercial performance, and growth within the network.
-
Broker Network Sourcing & Engagement
Register, manage, and support partner brokers, ensuring their compliance, developing business relationships, and monitoring the performance of insurance product distribution.
-
Portfolio Balance Management
Involves analyzing and adjusting the composition of the insurance portfolio to ensure a balanced distribution of risks and optimal profitability. It aims to maintain balance between products, segments, and geographical areas while ensuring the profitability and solvency of the insurer. This includes detecting imbalances, adjusting commercial strategies, and monitoring key performance indicators
-
Underwriting
Involves defining and applying underwriting rules for insurance contracts, ensuring they meet risk and compliance requirements. It adapts offers based on client needs and oversees underwriting delegations to ensure alignment with the insurer's strategies and criteria.
-
-
Life Insurance Claims Services
Life Insurance Claims Services group all specific capabilities related to fraud detection, recovery, complaints handling, and the fair settlement of life insurance claims.
-
Complaints Handling & Monitoring (*)
Involves tracking and updating claims while ensuring clear communication with the insured. The goal is to resolve claims promptly and transparently, ensuring customer satisfaction.
-
Fraud Prevention (*)
Aims to detect and prevent fraud by analyzing claims and verifying information. The service includes using detection tools to identify irregularities. The expected result is to reduce fraud-related losses, maintaining process integrity.
-
Life Insurance Claims Settlement
Enables the finalization of indemnity payments after claim assessment and validation of amounts owed. The service includes communication with the insured and execution of payments. The expected result is to effectively close claims files with prompt and contract-compliant payments.
-
Death and Disability Benefits
Involves paying death benefits and disability claims according to contractual terms. This includes verifying the required documents and executing payments. The expected result is a timely and compliant payout in accordance with the policy conditions.
-
Estate and Tax Administration
Supports beneficiaries in the transfer of capital, ensuring legal and tax compliance of the payments. This includes preparing and verifying the necessary documents. The expected result is a smooth and compliant transfer process aligned with tax and legal standards.
-
Policy Surrenders and Cash Values
Handles partial or full surrender requests and calculates the available amounts after any applicable penalties.
-
-
Recovery & Subrogation (*)
Involves recovering amounts owed from third parties responsible for claims, such as other insurers. The service includes analyzing recovery opportunities and necessary legal steps. The expected result is to recover owed funds, thus reducing the insurer's claim costs.
-
-
Life Insurance Policy Services
Life Insurance Policy Services group all specific capabilities related to the administration and monitoring of life insurance policies and the management of insured portfolios.
-
Insured Portfolio Management (*)
Analyze, monitor, and optimize insured portfolios to ensure a balance between profitability and risk exposure.
-
Insurance Product Profitability
Assess the financial performance of insurance products by analyzing loss ratios and technical margins.
-
Monitoring of Solvency Reserves
Involves monitoring and adjusting technical reserves to ensure the insurer’s ability to meet future obligations in compliance with regulatory requirements.
-
-
Life Insurance Policy Administration & Monitoring
Oversee and coordinate all actions related to the lifecycle of insurance contracts, from implementation to renewal, ensuring regulatory compliance, policyholder satisfaction, and continuous alignment between coverage, risks, and client expectations.
-
Contractual Rights Administration (*)
Encompasses all operational activities aimed at managing, monitoring, and updating the rights and obligations of stakeholders (insurer, policyholder, beneficiaries) throughout the life of the contract.
-
Investment Fund Administration & Monitoring
Manages life insurance policy assets through flexible multi-support arbitrages, continuously monitors each fund's performance, clearly communicates on asset valuation and fees, while maintaining the optimal balance between euro funds and unit-linked investments in line with the policyholder’s strategy.
-
-
-
Operational Marketing Services (*)
The Operational Marketing Services map groups together all operational marketing capabilities handled by Core Operations.
-
Advertising
Involves creating and executing promotional strategies to boost brand awareness, engage audiences, and drive business growth. It combines digital and traditional media, utilizing targeted approaches and creative campaigns to ensure consistent communication, optimize resources, measure outcomes, and align with business goals while strengthening brand positioning.
-
Campaign Management
Manages the entire lifecycle of marketing campaigns, from planning and execution to performance analysis. It ensures message consistency, optimal use of resources, and effective tracking of outcomes, enabling businesses to engage audiences, achieve marketing objectives, and refine future efforts.
-
Digital Advertising
Involves creating, managing, and optimizing online ads across digital platforms like social media, search engines, and websites. It uses targeted placements, data analytics, and engaging formats (e.g., display, video ads) to maximize audience reach, improve engagement rates, and deliver measurable outcomes that contribute to business growth.
-
Traditional Advertising
Promotes products and services through established offline mediums, including print, TV, radio, and outdoor signage. It combines creative storytelling with strategic placement to build brand awareness, foster trust, and connect with diverse audiences in both local and broad market segments.
-
-
Communication & Messaging
Focuses on creating and delivering brand messages through various communication channels to engage target audiences. It aims to foster positive relationships, enhance brand visibility, and maintain clear, consistent messaging to strengthen brand identity, build trust, and facilitate interaction with the audience across multiple platforms.
-
Community Management
Engages with and nurtures a brand's online community by facilitating conversations, responding to queries, and addressing feedback. The focus is on building strong, loyal customer relationships, enhancing brand advocacy, and ensuring the community actively participates in brand discussions.
-
Content Production
Involves creating a wide range of content, including blogs, videos, infographics, podcasts, and whitepapers, tailored to various channels and audiences. This content is designed to inform, engage, and inspire, while effectively communicating brand messages. It aligns with broader marketing goals to drive audience interaction and support business objectives.
-
Public Relations
Managing the enterprise’s image and relationships with external audiences. It includes media outreach, distributing press releases, engaging with analysts, and addressing public crises. The purpose is to ensure positive visibility and protect the company’s reputation through strategic communications and relationship-building efforts.
-
Social Marketing
Leverages influencers, social listening, and brand ambassadors to enhance brand visibility and foster engagement on social media platforms. The goal is to optimize interactions with the audience, strengthen brand loyalty, and cultivate a community around the brand, ensuring genuine connections with target markets.
-
-
Events & Tradeshows
Involves organizing and participating in events and trade shows that connect businesses with potential clients, partners, and industry professionals. These events focus on showcasing products, services, and innovations, while building relationships, enhancing brand visibility, and fostering customer loyalty within the targeted market.
-
Customer Company Events
Involves organizing events that directly engage customers and showcase a company's products, services, or innovations. These events provide opportunities for networking, relationship-building, and feedback collection, helping to strengthen customer loyalty and enhance the company's visibility in a specific market segment.
-
Product Launch
Encompasses the end-to-end workflow of launching new products or services, including planning, scheduling launches, coordinating with development and sales teams, and executing marketing campaigns. Its goal is to ensure successful market entry, maximize customer impact, and drive revenue growth.
-
Tradeshows
Focuses on participating in or organizing trade exhibitions where businesses showcase their products or services to a large audience, including potential customers, partners, and industry professionals. Tradeshows provide an opportunity for lead generation, networking, market research, and brand positioning within the industry.
-
-
Lead Generation
Focuses on identifying and engaging potential customers, guiding them from initial contact to becoming qualified prospects. By utilizing targeted outreach strategies, this capability nurtures leads through stages of awareness and interest, creating a seamless transition into the sales pipeline for further engagement and conversion.
-
Funnel Management
Involves managing and optimizing the customer journey through various stages of the sales funnel. This includes tracking leads, nurturing them, and ensuring that they progress through awareness, interest, consideration, and conversion phases to maximize sales opportunities.
-
Outbound Prospection
Focuses on proactively reaching out to potential leads at the beginning of the sales cycle. Sales Development Representatives take charge of creating and executing prospecting sequences, such as cold calls, emails, and social outreach, to uncover new business opportunities and generate qualified leads for the sales team.
-
-